Umbrella is a dance culture-endemic strategy firm and IP incubator. We help brands, investors, and artists build and scale projects that grow the dance economy—and put more ownership back in the hands of the people creating the culture.

*Dance is one of the oldest forms of human expression—and one of the least protected.

They move our favorite songs up the charts, they star in our commercials, they choreograph our movies, they bring life to our parties, they give us our swag. They build billion-dollar industries—for people who don’t even know their names.

At Umbrella, we’re moving dance from borrowed stages to owned platforms.

After eight years working inside the industry—building bridges between dancers, brands, and business leaders—we’re launching Umbrella with one clear mission:

To build the cultural infrastructure and unlock the capital dancers deserve.*

NEW BUSINESS

Christion Banks, Founder

✉️ [email protected]

Est. 2025

🌐 Los Angeles, CA